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Current Branch AB (org nr: 5592253784) ("us", "we", or "our") operates the https://brandstatus.ai and https://app.brandstatus.ai websites (the "Websites") and the BrandStatus service (the "Service").
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data, in compliance with the General Data Protection Regulation (GDPR) and other relevant data protection laws. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy unless otherwise stated.
We collect several different types of information for various purposes to provide and improve our Service to you.
While using our Service, particularly during account registration or when contacting us, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. This helps us understand how our service is used and identify areas for improvement.
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use: Session Cookies, Preference Cookies, Security Cookies.
Current Branch AB uses the collected data for various purposes:
If you are from the European Economic Area (EEA), Current Branch AB's legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Current Branch AB may process your Personal Data because:
Current Branch AB will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Usage Data is generally retained for a shorter period, except when used to strengthen security or improve functionality, or if legally obligated to retain it longer.
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
Our application is hosted on Google Cloud Platform, with servers located within Europe. While we strive to keep data processing primarily within European borders, use of certain third-party services (see Service Providers) might involve data transfer outside the EU/EEA.
We take steps to ensure any such transfers comply with applicable data protection laws, such as implementing Standard Contractual Clauses (SCCs) or relying on the third party's certification under frameworks like the EU-U.S. Data Privacy Framework, where applicable. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Current Branch AB may disclose your Personal Data in the good faith belief that such action is necessary to:
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data (such as encryption, access controls, and regular security reviews), we cannot guarantee its absolute security.
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Current Branch AB aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
Please note that we may ask you to verify your identity before responding to such requests. You also have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA). In Sweden, this is the Integritetsskyddsmyndigheten (IMY).
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, please contact us: support@brandstatus.ai